Tiger Woods launched his brand new clothing brand ‘Sun Day Red’ earlier this year, ending an iconic 27-year relationship with Nike Golf, where he sported his own line ‘TW’
Tiger Woods will decide what the future holds for his new clothing brand ‘Sun Day Red’ after questions were raised as to whether he would bring his iconic TW logo back.
Woods launched Sun Day Red earlier this year, paying tribute to the famous red shirts that he sports during the Sunday of a tournament. The new beginning saw one of sport’s most famous sponsorships come to an end after the 15-time major winner cut ties with Nike.
Woods had spent 27 years and his whole professional career sporting the Nike swoosh on his chest, and in the process made a reported £400 million ($500m) in sponsorship money from the leading sports brand.
Amid his early success with Nike the 48-year-old also brought out his clothing line with the brand in 2000, which aptly adopted a logo including his two initials TW. In the years that followed, Woods would often wear the new logo alongside the Nike swoosh whilst out in competition.
When deciding to leave Nike earlier this year, questions were asked as to what this meant for the TW logo. Following the release of Sun Day Red, Woods brought out a new logo for his brand which was fittingly a Tiger design. The big cat was made up of 15 stripes, paying tribute to the American’s 15 major titles.
In the aftermath, the new design received mixed reviews from golf fans. Ahead of this week’s PGA Championship where Woods will make his return to competition, Sun Day Red president Brad Blankinship revealed that any changes to the logo – including a return to the old TW bade – would be decided by Woods himself.
Woods revealed his own brand earlier this year
“That will be his decision,” Blankinship told Front Office Sports. “For now, he’s put out there that that’s in his past and he’s ready to move forward. So, I would say time will tell and it will be Tiger’s decision.” As mentioned by the brand’s president, Woods has played down the possibility of ever sporting the former logo he shared with Nike.
“I don’t want it back,” Woods said of the TW emblem in following the launch of his new brand in February. “I’ve moved on. This is a transition in my life. I’ve moved on to Sun Day Red, and we’re looking forward to building a brand that elicits excitement and is transformative.”
The report also revealed that any decision to sponsor other professional golfers moving forward would also be made by Woods. When it comes to logos, the 82-time PGA Tour winner is keen to ‘ruin’ his latest as he chases down a 16th major championship. “So the logo is a tiger, it’s a simple thing,” he told the Today Show.
“It’s nice and clean, but there is some representation of what I have done in my career. If you look at the stripes, there are 15 stripes, and as you alluded to earlier I’ve won 15 major championships. My goal is to ruin the logo. I want to keep ruining the logo. If the trademark is this, my job is to ruin it.”
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